Press Nutrition started the same way a lot of good gym ideas do: with frustration with the norm and a desire to do things the right way.
Maria Cox has always been serious about training and health, and she spent a lot of time in her local gym. Like many athletes and coaches, she kept running into the same issue—supplements that made big promises but didn’t offer clear ingredients, honest labeling, or consistent quality. She wanted products she could actually trust and confidently use inside a gym.
One night over a family dinner, Maria vented about how hard it was to find supplements she felt good about, and how her gym wasn’t able to help. That conversation caught the attention of her father, Jim Cox. Jim had spent his career in retail marketing and knew the supplement world well. As Maria talked, it became obvious there was a major gap in the market: gyms needed better nutrition products, and athletes deserved more transparency.
Maria’s legal background gave her a clear view of how often the industry cut corners—especially when it came to compliance and labeling. Jim knew how to build brands that connect with real customers. Together, they saw an opportunity to do things the right way.
Press Nutrition was built to raise the bar. The goal was simple: create supplements made for active people, sold through gyms, with clean formulations, honest labels, and no nonsense. What started as a conversation between a father and daughter turned into a brand focused on helping gyms support their members—and helping athletes train with confidence in what they’re putting into their bodies.